Proof of Impact
Mossy Oak — Shot Show Activation
+80% increase in booth traffic
26% more accounts than goal •
4X annual growth in space the following year
I went to West Point, Mississippi, as a non-hunter.
Two days of listening.
Someone mentioned "The Ring of Fire"
That was it.
Starkey Hearing — Trade Show Activation
Dwell time increased: 30 seconds to 32 minutes •
Starkey went from #4 to #1 in theIR category
Before I walked onto the show floor, I already knew who was in the room. 73% of AAA attendees were women traveling in groups. Every competitor was designing for a buyer who didn't match the room.
Two brands. Two rooms.
One shift — from being seen, to belonging.
The Path from
First Insight to Scalable Fandom
01
02
03
04
Identify
Translate
Activate
Scale
Uncovering the hidden signals that turn a casual customer into a true believer.
Turn that insight into clear actions your audience has reason to stay and belong.
Bring the strategy to life through high-stakes activations that prove your brand's promise.
Build the systems that empower your loyal fans to grow your brand for you.
The Real Problem
The Problem
Attention is rented through paid media, not earned through depth.
The Answer
Own your audience through deeper narrative involvement and experiential belonging.
The Engagement Model
Every engagement starts with a Fandom Fit Call. From there, work directly with Ross or his team — from a single diagnostic audit to a full-scale experience design.
assess
Experiential Diagnostic
$5,000 – $8,000 · 30 days
Tribal Discovery + Fandom Audit — a structural review of your touchpoints to find where you're losing fans.
START HERE
Fandom Fit Call
Phone or Teams · $322 · 30 minutes
A conversation to see if there's a real fit —
no report, no obligation.
ARCHITECT
Experience Blueprint
$18,000 – $25,000 · 60 – 90 days
Strategy Roadmap — a direct implementation plan so this year's audience doesn't leave the way they came in.
ACTIVATE
Fractional
Experiential Director
$8,000 – $12,000/mo · Ongoing
Experience Build — full execution support for high-stakes retail and event activations.
TRUSTED BY